About

Privacy Policy

The protection of your personal data is particularly important to us. As a company under private law, we are subject to the provisions of the European General Data Protection Regulation (“GDPR”) and the Federal Data Protection Act (“BDSG”). In order to ensure that the processing of your personal data satisfies the requirement of transparency, we would like to inform you in detail in the following sections about which of your personal data we collect, for what purposes we use your personal data, with whom we share it and what control - and information rights you are entitled to.

NAME AND CONTACT DETAILS OF RESPONSIBLE

The person responsible for the processing of personal data on this website is Maglite Europe GmbH & Co. KG, Saline 14, 78628 Rottweil in Germany (hereinafter “we” or “person responsible”).

You can reach us using the following contact details:

Phone: +49(0)8294/862943-1

Email: online.marketing[@]maglite.eu

DEFINITIONS

"Personal data" is any information relating to an identified or identifiable natural person ("data subject") such as yourself, i.e. a person who directly or indirectly, in particular by assignment to an identifier such as a name, an identification number, Location data, an online identifier or one or more factors specific to the physical, physiological, genetic, mental, economic, cultural or social identity of that natural person.

"Processing" is any process or series of processes in connection with personal data, such as collection, recording, organization, structuring, storage, adaptation or modification, retrieval, query, use, disclosure, carried out with or without the aid of automated procedures by transmission, dissemination or otherwise making available, targeting or combining, restricting, erasing or destroying.

"Profiling" any type of automated processing of personal data, which consists in using this personal data to evaluate certain personal aspects relating to a natural person, in particular aspects related to work performance, economic situation, health, personal Preferences, interests, reliability, behavior, location or movements.

"Pseudonymization" is the processing of personal data in such a way that the personal data can no longer be assigned to a specific data subject without the use of additional information, provided that this additional information is kept separately and is subject to technical and organizational measures to ensure that the personal Data cannot be assigned to an identified or identifiable natural person.

"Responsible" is the natural or legal person, authority, institution or other body that alone or together with others decides on the purposes and means of processing personal data, i.e. with regard to our website.

"Processor" is a natural or legal person, public authority, agency or other body that processes personal data on behalf of the controller.

"Recipient" is a natural or legal person, public authority, agency or other body to which personal data is disclosed, whether a third party or not.

"Third party" is a natural or legal person, public authority, agency or body other than the data subject, controller, processor and persons who, under the direct responsibility of the controller or processor, are authorized to process personal data.

"Consent" of the data subject is any voluntary, specific, informed and unambiguous indication of the will of the data subject, with which they declare their consent to the processing of their personal data.

In addition, the terms used in this data protection declaration correspond to those in Art. 4 DSGVO.

INFORMATION ON OUR PROCESSING OF PERSONAL DATA

  • Visit our website for informational purposes

When you visit our website, your browser automatically sends us information that is temporarily stored in a log file. This information includes your IP address, date and time of your visit, time difference from GMT, language and version of the browser software, operating system and its interface, amount of data transferred, content of the request, HTTP status code and the domain name of the website from which you visited our www.maglite.eu. We process this data to ensure the correct display, use, stability and security of our own website.

The legal basis for this processing is our legitimate interest (Art. 6 Para. 1 lit. f GDPR), which consists in enabling the provision of a secure and stable website.


  • Cookies

We use cookies on our website. Cookies are small files that are stored on your device, such as your smartphone or tablet. Cookies help us to design our website according to needs and to continuously optimize it. In addition, we analyze how our website is used in order to improve it and better serve your interests. Cookies cannot run programs or transmit viruses to your device.

Our use of cookies involves the processing of your personal data, such as your IP address and information about how you interact with our website. The processing of your data in connection with the use of cookies for the above purposes is based on our legitimate interest in fulfilling the purposes listed above and below, in particular the optimization of our website and the provision of content (Art. 6 Para. 1 lit . f GDPR) and/or, to the extent required by law, your consent (Art. 6 Para. 1 lit. a GDPR).

When you visit our website, we ask you to expressly consent to the use of cookies, which is activated in the cookie notification. You can continue to use our website if you refuse the use of cookies. However, some services may be limited and your experience on our website may be less than satisfactory.

We use the following cookies on our website:

Necessary cookies

Necessary cookies help make a website usable by enabling basic functions like page navigation and access to secure areas of the website. The website cannot function properly without these cookies.

Name

Description Declared as Validity period
_ab Used in connection with access to admin. Essential 1 day
_secure_session_id Used in connection with navigation through a storefront. Essential 30 minutes
__cfduid The _cfduid cookie helps Cloudflare detect malicious visitors to our Customers’ websites and minimizes blocking legitimate users. Essential 30 days
Cart Used in connection with shopping cart. Essential 14 days
cart Used in connection with shopping cart. Essential 14 days
cart_sig Used in connection with checkout. Essential 14 days
cart_ts Used in connection with checkout. Essential 14 days
checkout_token Used in connection with checkout. Essential 1 year
Secret Used in connection with checkout. Essential 1 year
secure_customer_sig Used in connection with customer login. Essential 1 year
storefront_digest Used in connection with customer login. Essential 1 year
_shopify_u Used to facilitate updating customer account information. Essential 1 year
XSRF-TOKEN Used in connection with GDPR legal Cookie. Essential 1 year

gdpr_legal_cookie_

session

Used in connection with GDPR legal Cookie app. Essential session
_bc_c_set Used in connection with GDPR legal Cookie app. Essential 30 days
_tracking_consent For Shopify User Consent Tracking. Essential 1 year

Statistical and Marketing Cookies

Statistical cookies help website owners to understand how customers interact with websites by collecting and reporting information anonymously. Marketing cookies are used to track visitors across websites. The goal is to show ads that are relevant and engaging for the individual user, which are therefore more valuable to third-party advertisers.

Name

DescriptionDeclared asValidity period
_orig_referrerUsed in connection with shopping cart.Marketing & Analytics14 days
_landing_pageTrack landing pages.Marketing & Analytics14 days
_sShopify analytics.Marketing & Analytics30 minutes
_shopify_fsShopify analytics.Marketing & Analytics14 days
_shopify_sShopify analytics.Marketing & Analytics30 minutes
_shopify_yShopify analytics.Marketing & Analytics1 year
_yShopify analytics.Marketing & Analytics1 year
_shopify_sa_pShopify analytics relating to marketing & referrals.Marketing & Analytics30 minutes
_shopify_sa_tShopify analytics relating to marketing & referrals.Marketing & Analytics30 minutes
_shopify_uniqShopify analytics.Marketing & Analytics30 minutes
_shopify_visitShopify analytics.Marketing & Analytics30 minutes
tracked_start_checkoutShopify analytics relating to checkout.Marketing & Analytics30 minutes
ki_rShopify analytics.Marketing & Analytics30 minutes
ki_tShopify analytics.Marketing & Analytics30 minutes
ab_test_*Shopify analytics.Marketing & Analytics30 minutes


In particular: Google Analytics

We use functions of the web analysis service Google Analytics on our website. The provider is Google LLC, 1600 Amphitheater Parkway, Mountain View, CA 94043, USA ("Google").

The Google Analytics service uses cookies. The information generated by the cookie about your use of this website is transmitted to a Google server and stored there. We have selected the IP anonymization function on this website. As a result, your IP address will be shortened by Google within member states of the European Union or in other contracting states of the Agreement on the European Economic Area before it is transmitted to the USA.

Our use of Google Analytics cookies is based on your consent, Article 6(1)(a) GDPR. In exceptional cases, personal data may be transferred to the USA. This transfer is based on the so-called EU standard contractual clauses.

This website uses the "demographic characteristics" function of Google Analytics. This allows reports to be created that contain statements about the age, gender and interests of the site visitors. This data comes from interest-based advertising from Google and visitor data from third-party providers. This data cannot be assigned to a specific person.

  • Use of the contact form

If you contact us via the contact form on our website, we process your personal data (ie your e-mail address, your postal code, city and country as well as all information and details that you provide us with in your message) in order to provide you with a to give an individual answer to your request. You can voluntarily add your name, phone number and/or a website URL.

Depending on the circumstances of the individual case and the content of your request, such processing is either necessary to fulfill contractual obligations or to carry out pre-contractual measures with you (Art. 6 Para. 1 lit. b DSGVO) or is based on our legitimate interest in answering your Request (Art. 6 Para. 1 lit. f GDPR).

  • Contact via email

When you contact us by e-mail, we process all personal data transmitted in this way, in particular your e-mail address, destination address, IP address, e-mail program, date and time of your e-mail, your name, the content of your e-mail Mail as well as the information you have provided in order to be able to respond individually to your request.

This processing of your data is either necessary to fulfill contractual obligations or to carry out pre-contractual measures with you (Art. 6 Para. 1 lit. b DSGVO) or is based on our legitimate interest in answering your inquiry (Art. 6 Para. 1 lit. b GDPR). 1 letter f GDPR).

  • Newsletter

If you have consented to receiving our newsletter, we will use your email address and name to send you our newsletter. In this newsletter we would like to inform you about the following topics: news, new products, products, competitions and special offers; Our newsletter is sent on the basis of your consent (Article 6 (1) (a) GDPR). You can revoke your consent at any time by sending us an email to online.marketing[@]maglite.eu or by clicking on the "unsubscribe" link in each newsletter.

We also maintain a list of email addresses of people who no longer wish to be contacted by us. This processing of your e-mail address is based on our legitimate interest in not sending you any e-mails against your will and is therefore based on Article 6 Paragraph 1 Letter 6 Paragraph 1 Letter f GDPR.]

  • Using the Product Registration Form

If you contact us and use the product registration form on our website, we will process your personal data (i.e. purchased product with serial number, your receipt, date of purchase, name, telephone number, your e-mail address and any information and details you provide us with in the content in your message) in order to provide you with an individual response to your query. You can voluntarily provide your address and the country in which you live and confirm receipt of our newsletter.

Depending on the circumstances of the individual case and the content of your completion of the product registration, such processing is either necessary to fulfill contractual obligations or to carry out pre-contractual measures with you (Art. 6 Para. 1 lit. b DSGVO) or on the basis of our legitimate interest in the Answering your request (Art. 6 Para. 1 lit. f GDPR). You can revoke your registration at any time by sending us an email to online.marketing[@]maglite.eu.

We also maintain a list of email addresses, phone numbers and names of people who no longer wish to be contacted by us. This processing of your e-mail address, your name and your telephone number is based on our legitimate interest in not sending you e-mails or contacting you against your will and is therefore based on Art. 6 Para. 1 lit. 6 Para. 1 1 lit. f GDPR.]

  • MAGLITE® Stories

If you submit a photo and statement to us and accept the use of both in our MAGLITE® Stories gallery, we will process that photo and statement (including your name or other personal information if included in the statement or photo) for use in the MAGLITE® Stories Gallery. This processing of personal data is based on your consent (Article 6 (1) (a) GDPR). You can revoke your consent at any time by sending us an email to online.marketing[@]maglite.eu.


RECIPIENTS AND THIRD COUNTRY TRANSFER

In some cases, we commission external service providers to process your personal data. All contractual relationships between these processors and us are based on the provisions of the GDPR.

We can also pass on your personal data to third parties if we offer sales campaigns, competitions, contracts or similar services in cooperation with partners (e.g. cookie providers).

Our processors or we may transfer some of your personal data outside of the European Economic Area (EEA). Insofar as we or our service providers or partners transfer your personal data outside of the EEA, we ensure the protection of your personal data in accordance with Art. 44 ff. GDPR and inform you about implemented additional guarantees.


DATA RETENTION

In principle, we only store personal data until the originally intended and approved purpose of collection and storage has been fulfilled.

Notwithstanding the general principle above, we will not delete personal data if this is necessary to comply with a legal obligation. For example, we are subject to statutory commercial and tax retention requirements, which stipulate that certain personal data must be stored for up to ten years under applicable local law.


RIGHTS OF INDIVIDUALS' DATA

You have various rights with regard to the processing of your personal data by us. You can exercise these rights by contacting us using the contact details above. In addition, you have the right to lodge an official complaint with a supervisory authority.

  • Withdrawal of consent

If our processing of your personal data is based on your consent, you have the right to revoke this consent at any time and without giving reasons. The revocation of the consent does not affect the legality of the processing carried out on the basis of the consent up to the point of revocation.

  • Right of access

Pursuant to Art. 15 GDPR, if personal data is transmitted to a third country or to an international organization, we will inform you about the appropriate guarantees in accordance with Article 46 GDPR with regard to the transmission.

  • Right to Rectification

According to Art. 16 GDPR, you have the right to demand that we correct any incorrect personal data concerning you without delay. Taking into account the purposes of the processing, you have the right to have incomplete personal data completed – also by means of a supplementary declaration.

  • Right to Erasure

According to Art. 17 GDPR, you have the right to demand that we delete your personal data without delay, and we are obliged to delete the personal data without delay.

  • Right to restriction of processing

According to Art. 18 GDPR, you have the right to demand that we restrict the processing of your personal data.

  • Right to data portability

According to Art. 20 GDPR, you have the right to receive the personal data that you have provided to us in a structured, common and machine-readable format and to transmit this data to another person responsible without hindrance.

Right to object

You have the right to object to the processing of your personal data based on our legitimate interests (Art. 6 Para. 1 lit. f GDPR) at any time. If personal data is processed in order to conduct direct advertising, you have the right to object at any time to the processing of your personal data for the purpose of such advertising, which also includes profiling insofar as it is connected to such direct advertising. If you object to the processing of your personal data for specific purposes, the processing will be terminated.